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The Essential Digital Tools For A Small Business

Starting a small business can often feel like trying to build Rome in a day. It’s a laborious process and no matter how much planning you do, certain unforeseen tasks can crop up. Luckily for small businesses, an array of tools and resources are available that can

Cloud Benefits In Business

Worldwide, the cloud computing market is projected to grow at a compound annual growth rate (CAGR) of 36 percent, encompassing a $19.5 billion market share by 2016. If your business has been on the sidelines of the cloud so far, now is the time to move to

How To Keep Customers Coming Back In January

It’s easy to find customers in November and December. The holiday rush keeps consumers buying, and if you package your products with a neat little bow, it instantly becomes a candidate for someone’s Christmas present. But, when the holiday rush is over, will these new customers keep

The Pros Of Dedicated Servers

If your business operates a website or stores data, choosing the right type of server is essential. Many different types of servers exist, but one of the most common choices among businesses is the dedicated server. A dedicated server is a server that your company uses exclusively.

Outsourcing Email: The Advantages Of Hosted Exchange

Before the cloud, large companies depended on IT administrators to install and manage company email and collaboration tools. Companies bought expensive servers, set up automated processes for regular maintenance, and delivered training to employees about how to maintain and archive their own email. Automated processes were put

4 Reasons Why Customers Want Mobile Marketing

Mobile is just about everywhere – and it’s only getting bigger and better as time passes. Currently, 58 percent of Americans own a smartphone, making the need for effective mobile marketing increasingly important. Worldwide, 6.8 billion people is subscribed to a mobile plan. By the end of 2016,

Security and The Public Cloud

For businesses of all sizes, the public cloud offers a way to access additional services at a low price point and to scale services inexpensively at the point of need. Compared with the traditional in-house server, the public cloud allows businesses to upgrade their resources in a

Which Hosted Exchange Package Should I Purchase?

If your existing exchange server requires extensive time management, a high level of skill and a large cost of use, it’s not serving your business well. Thanks to the cloud, there are a range of hosted exchange providers, all offering similar services to your traditional exchange server

3 Benefits Of The Secure Cloud

Cloud storage — it can sound a bit complex and perhaps like something that only large businesses or those involved in IT would think about using. However, object-based cloud storage systems and cloud computing in general is considered one of the most important technologies available to all types

How to Create your Website Like a Boss: Part 3 – Local SEO

You know how to create a well-designed website and you’ve launched it out into space – a.k.a. the Internet. Now you just have to make your site popular enough to attract would-be customers. This is where local SEO tactics come in handy. Read on for tips on

How to Create your Website Like a Boss: Part 2 – Web Hosting

Now that you know the elements of designing a website, you need to get it live on the Internet. This is where a web hosting service comes in. A web host provides you with a method for building your website and connecting you with customers on the

How To Create Your Website Like A Boss: Part 1 – Web Design

Creating a business website takes a lot of creativity, SEO knowledge and Internet savvy. The site needs to be easily navigable – to users and search engine crawlers – compatible with mobile devices and, to top it all off, it has to look pretty. Luckily, you don’t

Managed or Unmanaged Hosting? Which Is Better For Your Business?

How tech-savvy are you? That’s the difference between managed and unmanaged hosting accounts. “Tech-savvy” means something different when running a website than when managing a personal computer. If you don’t have time or expertise to maintain a server, managed hosting takes care of most technical problems that arise. On

Driving Your Brand Through Website Content

As a marketer, your primary responsibilities are to raise awareness of a brand and—ultimately—to have a positive impact on your company’s bottom line. Every piece of content you create—from the homepage of your website to your business cards and everything in between—contributes to your ability to drive

4 Ways To Improve Your Website For More Conversions

What does a conversion look like for your business? Maybe you run an ecommerce site that sells a variety of products. Or perhaps you need your website to bring in leads and email addresses. Whatever a conversion looks like for your business, your website is the best

Finding The Right Cloud Services

Choosing the right cloud services for your business begins with assessing what your company needs. Cloud computing promises savings on many levels, but you’ll need to assess exactly which services will be most beneficial to your business to know how much savings will be gained. Monitoring, Coordination

Using Keyword Research To Reach Your Audience

Local businesses have to constantly compete with larger, more well-known businesses for sales and search engine rankings. One useful method of increasing rankings is through keyword research. Keyword research involves using tools to determine what phrases people in the area are searching for that relate to your

7 Considerations for PHP Hosting

PHP is one of the universal scripting languages for web content delivery. In fact, many popular systems run on the PHP language:WordPress, Joomla, vBulletin and phpBB, to name a few. Because of its popularity, businesses often need the support of PHP services when choosing a cloud host

Cloud Block Storage & SSD: A High-Performance Combination

As big data gets even bigger, enterprise-class companies are discovering their need for a cloud storage option that is powerful, agile and affordable. Although these qualities are possible with traditional cloud storage, they can’t be guaranteed 100 percent of the time. This is largely because traditional cloud

The Advantages Of A Cloud Database For Business

All business must keep track of important information, such as customer names and contact information, current inventory and accounting history. Storing and managing this data can be challenging, especially if you have large amounts of information to store. Taking care of the data on your own requires

Building Websites on Good Foundations: Tools of the Trade

Building an engaging, creative website entails a lot more than typing strange characters into a text document or dragging and dropping pictures into folders, despite what some people believe. You wouldn’t build a house on loose soil or without a hammer, would you? You need the right tools

Key Advantages of Flash Storage

Flash storage has been around for a while, but it wasn’t until a few years that it became more competitive for larger capacity storage. A decade ago, most people had a little flash storage memory stick, but these had very low capacity due to the prohibitive cost.