Data is the lifeblood of modern business and it’s a far cry from the days when a rolodex stored all the data your business needed on your prospective customers. Today, data management platforms used properly can screen and drill down data to provide your staff with essential, targeted analytics that will help them close sale after sale or perform with unheard of levels of efficiency. The only problem faced by businesses lack of understanding when it comes to deciding which platform is right for your data.

Choosing A Data Management Platform

Assess your Data Management Needs

Are you a publisher, marketer or do you manage integrated campaigns with several forms of data? Although there are not many differences between data management platforms, they do not all do the same thing and it is frustrating when a badly needed feature is missing from your set up. That’s why many larger businesses prefer to custom build their data management platform (DMP) and any large provider will offer custom make a solution or tailor a package more often than they sell off the shelf products. Dell data management platforms for example, power some of the world’s biggest businesses and it’s unrealistic for those customers to alter their operating practices to suit new tech.

Influence of Big Data on Platform Choice

Data flows faster now than ever before and ensuring your hardware and software infrastructure is scalable is of paramount importance. The correct setup streamlines data with key metrics and information at every level. Importantly, your data needs processing can only work efficiently if it has undergone proper design.

Simple protection with On-Demand Data Movement or similar protocols that ensure data integrity is maintained at all times. How your systems collectsfrom audiences and serves data to users is a small issue when you have very little information travelling back and fore, but it rapidly becomes a large issue when businesses grow and daily operations become data-centric.

Optimising Data Reporting

A properly designed plat form is fully optimised from audience interaction and data collection through to storage architecture and delivery to users. You platform should provide you with everything worth knowing about your collected data in the most efficient way possible. Analytics are more important now than ever before and integration across all data collection channels is the key ingredient for accurate reporting. There is no point in using a data management platform if the system cannot communicate with your existing setup because there is no way of knowing if you are missing glaring opportunities or wasting investment.

Being part of the Dell team, I know first-hand the quality of the Dell data management platforms available, which can be found on our site. Why not check them out?

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