The online world has been in an uproar in recent months over the changes made by major search engines like Google whose Panda update has knocked down the rankings of nearly 20% of the sites online. Companies have become wary of SEO solutions that might not provide rankings that hold and they are now looking for the best answers to the burning question of how to reach their target audiences.

In order to avoid the common drop in rankings, plenty of businesses are searching for firms that understand this new world of SEO objectives. One company that has made reaching a Web business’s target audience their primary objective is Blurbpoint, an SEO Firm that focuses on results. With Link Building Services that laser focus on a site’s core audience in the post-Panda era, Blurbpoint takes the lead in providing companies the ROI they desire through practices that adhere to Google’s latest requirements.

Has the algorithm changed enough where some people have actually recovered from Panda?

As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

Google Panda update 2.2 coming soon

Most webmasters are not happy with the set of advice, but first let me quote it and then let me share some webmaster thought.

Google’s Advice:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

First of all, you must know the reasons why a website gets panda slapped because avoiding these reasons is one step towards surviving the new update. Discussed below are the reasons and solutions that will help you survive the Google Panda update.

  • If you believe you have been affected by this update, then you must upgrade the quality of content on your website.
  • If there is any duplicate content, get rid of it immediately.
  • Find out the pages that have affected the most by the hands of this update. If the duplication of content is too much, then get rid of it. Otherwise try to tweak it a little or rewrite it to make it unique.
  • Keyword saturation must be evaluated again. Check all the pages of your website and make sure it has the perfect keyword density. Too many keywords on one page mean trouble for your website.
  • Website or blogs that have too many videos or pictures in them make sure to include some relevant textual content with them.
  • To make up for the amount of traffic that you lost because of this update, you can use social media channels to guide traffic on your website or hire a SEO services company.

Internet marketing took its worse turns for some website, but overall, it is a good thing to promote organic internet marketing and brings forward websites with quality and relevant content.

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