Online marketing can be complex business if you are not knowledgeable about your craft. Getting constant traffic to your website and creating your brand can be time consuming, but you always have the option to use current resources to get the most out of it. Re purposing your current article is one way to be ahead of the curve and increase your ability to be seen.

A lot of new online marketers do not make good decisions when it comes to re branding their current content. However, a lot of internet marketing pros depend on these articles to grow their online business. Below are three efficient methods for re-purposing your content in the best way to your advantage.

Create information products with existing content

When you create articles that provide valuable information there is no reason not to combine them into an information product. It should only take a few enhancements to create an excellent e-book or report out of your articles. Or you could just combine some of your best articles into a “freebie” report you give away to people who subscribe to your list. Just make sure that the quality is good for it to be effective You want to make sure that your customers are getting as much quality as possible from your information products.

Use your article to produce a quality video

You can always do a simple slideshow of your article’s content and explain it in your own voice. Producing this type of video can aid you in getting traffic to your site.

You are just using your existing article content and re-purposing it so that everybody who likes viewing videos, will see your specific video. You can submit your video on sites like YouTube and other video sharing sites. This is an ideal method for using the influence of your articles and bring an even greater amount of people to your website. Although this might look like a ton of work to do, it won’t be too difficult to handle with all of the free services and software tools that are available.

We shouldn’t have to mention this but if you aren’t reusing your content by posting it on your blog you are leaving massive amounts of traffic on the table. Search engines totally love blogs and index them very quickly.

Blog posts tend to achieve high rankings

It is compulsory for you to have a blog nowadays. You should have both a site and a blog and you can provide your readers with unique content on the latter. You can also generate more backlinks like this by getting other bloggers to link to your site.

The idea behind re purposing articles is the same no matter what types of articles are being reused. If you want to reach out and touch new markets this is the best way to do that. In a way, doing this will expand your horizons without really going out of your way. You just need to think out of the box to get the best results here because standing out of the crowd is really important when you start to re-purpose your content.

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