Coming across the recent statistics calculated by Hiscox, a small business insurance company, we found that 47% of the small business owners do not use the social media for their business promotion. Whereas, 50% of them said that they cannot live without it.
We saw a lot of reaction on Hiscox’s website. Eventually, all the SMB owners were in a dilemma as to whether they should invest in social media or not. However, all the discussion in this present market environment is useless. To gain brand popularity and attract the target customers social media presence is inevitable.
SMBs must have a well-designed, informative business website to engage and convert their potential clients into saleable prospects.
In this article, we are going to discuss the three benefits that you can get from the website for your small business. To keep up with the market trend in 2013 you have to adopt them. Let’s check on.
- Helps in Controlling the Online Ranking of Your Brand
You can set a list of search terms that will help you to get a good rank in the search engines. So that when people or potential customers search for a particular niche you deal with, then your website will appear on the first page of popular search engines. For that, you can use the search engine optimization for effective website ranking.
Creation of the optimized contents, building relevant links and engaging your business brand on social media helps to set up your business authority in popular search engines. Creating the optimized business website helps to gain more online visibility.
- Building the Brand Authority
That’s true before internet marketing had struck the business arena, you have gained prospects without a website. You have used direct mailings, Yellow Page Ads, pamphlets, etc. Well, today it is essential for your business to have a social media presence. As customers are turning Internet savvy, so you need to have a stable website presence.
Presence on the internet helps your customers to get hold of you when they need. The website is the information hub for the customers, where customers get a superior access to your business. Customers can also read articles to know more about your company. These are strong weapons to build brand authority. Without a website, you are not going to earn good small business revenue.
- Creating a Proper Email List
There are chances of not liking the Internet or having a vivid online presence. Even if you hate it, you will still like the email. With the use of emails, you can keep your customers updated with the latest information on your business products and services. If you build an influential website then you will be able to build your email list, faster, easier and can offer more incentives to those who signs up for newsletters or subscriptions.
Create a small business website that a user can trust and nurture it in the right way to turn it into a strong sales tool. If your small business is still missing the social media presence, try to work upon it to have a greater access over your customers.
Alice Aires is a marketing expert and a columnist for major online small business magazines. She advises the small business owners to use social media & cold call centers that specialize in promotional products to gain quality leads and potential customers.