A blogging besides being the mouthpiece of a business is also a very effective strategy to build links. There are several ways and techniques for blogging, among them; ‘Guest Blogging’ has gained great importance after the Panda Update.
Guest blogging has become one of the most popular link building techniques, leading to better website marketing. The primary advantages of guest blogging are:
- Increased traffic to the website
- Quality backlinks
- Helps build authority in niche
- Building relationships within the industry
The lines below give some useful tips that can help you master the art of guest blogging.
1. Relevant Blogs:
In your guest blogging approach, try to be target the blogs that are relevant with your industry. You can find the relevant blogs by doing a Google search, and short list the blogs that offer Guest posting. Out of the blogs you shortlist; try to be more specific towards the blogs that are in your province, state, or municipality.
2. Blog’s Value:
After short listing the blog, what most of the webmaster do is that they analyze the worth of the blog. You can use different tools to analyze the worth of the blog, and don’t contact a blog owner, if the PR of the blog is less than 4. In analyzing the blog, you can consider the following factors:
- The presence of About section on blog
- The frequency of posts on the blog
- The consistency of the content published on blog
- The people who comment on blog posts
3. Reaching Out With Personalized Message:
Once you have finalized the bloggers you want to reach out to, the next step would be to develop a personalized message to reach them. Try to be as much human as possible and give some background about your blogging experience, where did you hear from about the blogger, and what kind of information are you willing to provide.
4. Value Proposition:
Be unique in your value proposition, this is the message which most of the SEO services providers believe in. When you reach the blog owner, try to be as different as possible, try to convince the blog owner, how your post is going to add value to the blog, and be useful to the reader.
5. Abide By The Rules:
Abide by all the rules and requirements of the blog owner. Supply the owner with genuine and authentic information about yourself, the unique content, and your objectives from the content.
6. Quality Content:
Above all, in your post offer the most unique and valuable content as possible. You content must stand out from all the other posts and should not be replica of any other content available elsewhere.
In short, guest blogging is a dire necessity for link building, the better an online marketer masters this art, greater the chances of achieving higher ranking and exposure.