Author Archive

How small business owners can get more from Flickr

When Flickr first came out, it was exciting. Actually, to say it was exciting downplays the sheer thrill teens got from hosting entire photo albums online. It happened sometime after MySpace, but before Facebook perfected album sharing, so its innovative design filled a hole in many a

Technology Levels the Educational Playing Field

Technology Levels the Educational Playing Field The traditional picture of college includes 18-year olds to 20-somethings living on or near campus, registering for classes at the Office of the Registrar, buying your books at the campus bookstore and attending lectures in large classrooms. Advances in technology have

How to Win HR and Influence Efficiency

Whether your business has 5 or 500 employees, efficiency is of the utmost importance. Wasting time and money on outdated business practices is ridiculous. Fortunately, there are a lot of service solutions out there to help your business run efficiently; some are costly while others are easy

Get Out of the House with LG THINQ

Just when you thought it was impossible for home appliances to get any more technologically savvy, out comes LG with THINQ. New gadgets can be a bit scary, but the THINQ app is designed to make life easier. This device links certain LG appliances to smartphones and gives consumers

The Future of Mobile Marketing

When you search out the latest marketing trend, the word that keeps coming up is mobile. The mobile market is beginning to dominate many different predictions. It’s becoming inevitable that you’ll need a plan that caters to mobile and smartphone users. Mobile phone penetration continues to rise,

What Does a Brand New Start Up Need?

Image courtesy of Ivan Walsh Running your business has never been so cost effective. For small business owners, working in the cloud means less equipment that you would have to purchase and more money in your pocket. First, every business needs to create a website. Once you

Little-Known Tech of the Trucking Industry

Long haul trucks have been on the roads for almost as long as America has had freeways, but today’s truckers are making use of technology more than ever before. From products that help them stay alert to those that help them conform to government regulations, technology is

Water Filtration Technology – Is it well enough?

Many families in the United States rely on wells as a natural source of drinking water. When it rains, ground water settles into the space just above the dense rock barrier under soil. It is this aquifer that feeds wells. Currently, over 15 million homes in the

Google+ is Hardly a Ghost Town in Higher Education

When Google+ first arrived on the social media scene, skeptics questioned whether a website so similar to Facebook would succeed in a competitive market. However, Google+ quickly set itself apart from existing social media platforms by offering features different from those available on other sites. The number

Cloud Growth Breeds Competition

Although cloud computing has been around for years, it’s popularity among consumers and — perhaps more importantly — businesses has soared in the last couple of years. As a result, more and more companies are providing cloud computing services and cashing in on the industry’s upward trend.

Are you tweeting for tweeting’s sake or do you have a plan?

Twitter is quickly becoming one of the most important social media marketing tools a business can find. The number of users grows by the day—from students using Twitter to provide quick feedback for professors to customers interacting with their favorite brands. Each new user is a potential

A Beginner’s Guide to Micro Mold Technology

Although the micro molding industry has grown into an intricate and complex field, the concept has been around for much longer than many would think. For over a century, small metal fabricated components have been used in items like wristwatches to facilitate convenience and efficiency in our

How To Save Money Shopping Online

The Internet is great for many things like getting news, looking at funny cat pictures and banking. One of the most popular uses for the Internet is shopping. This is because of the great deals that can be obtained on merchandise, travel packages and just about anything

Education and Networking: Analyzing two Successful Internet-Adapted Methods

To the untrained eye, social media is merely a helpful resource for connecting with old friends and new ones through a user-friendly medium. But for a business-seeking opportunist, social media holds a world of marketing potential that can multiply the company’s consumer base and drive sales. There

3D and Electronic Printing Combine

Tech types have long been seduced by the possibilities of 3D printing. The idea of bringing a dream to life as a physical object is an incandescent one, but when combines with electronics printing, something truly remarkable is achieved. Printing in 2D is a standard everyday task,

Building Relationships Through Business Blogging

Since the first days of the web, blogging has been a major portion of the digital landscape. Beginning as small websites where the owners would share information about themselves and their goings-on, blogging quickly expanded into a major industry, with blog providers like Xanga and Livejournal becoming

Administrative Blogging

Administrators already have plenty to do. They often get to school before dawn and leave after dark. They help teachers and professors work through their difficulties in the classroom. Grade school administrators get to work with the problem kids and college administrators get to face the media.

Nano for Nana

Your elderly family members may speak wistfully of the good old days, but they are certainly not recalling stories of their own grandparents’ possible falls and decreased ability to care for themselves. In the not so distant past, options were limited for seniors with memory lapses, frequent

Technology of the Homeowner vs. Apartment Dweller

The world just keeps getting more and more high tech. There are now learning thermostats, handheld devices that can play movies using a wireless Internet connection and even refrigerators that can scan food (provided it’s equipped with an RFID chip) and catalog its own contents. But even

Samsung Splits off Display Business

Samsung, the Korean company behind the Galaxy and Nexus smartphones and the Galaxy tablet, is set to spin off its LCD display unit into a new business. This separate entity, which will likely be called Samsung Display Co., may later merge with Samsung Mobile Display, which is

Why Small Businesses Should Get on Social Networks

Gone are the days when the only connections your business has with the public are through its signage and the listing in the phone book. In this age of the Internet and social media, many people will look your business up online before ever buying from you,

Small Business and Email Marketing: Why it Makes Sense

Your company’s marketing strategy needs to focus not only on getting your website into top shape so you get search engine traffic, but also on using email marketing to supplement your other web efforts. While many types of web marketing are passive, allowing people to come to